Effective Selling and Account Planning

It is easy to talk about selling skills and to focus purely on the familiar skills and behaviours we all know.

The real focus though should be on buying and how you can make it easy for your customers to buy and, more importantly, want to keep buying from you as a partner of choice.

Our training helps your sales teams understand the psychology behind buying decisions, the habits which inform buying behaviours and develop customer centric skills which build sustainable, beneficial partnerships with customers.
The result is that your sales teams are better at matching their skills to the individual needs of the customer. They improve their prospecting and relationship building, have smoother and often shorter sales cycles.

The account planning strategy helps your teams to do more of the right things, in the right way, with the right people at the right time, every time.

  • It is time to shift the focus from selling to buying
  • It is time to think about what the customer will do when you’re not there rather than what you will do when you have the customer’s attention
  • It is time to help your customer make a buying decision – not to sell to them
  • It is time to give your customer a perspective that is of value to them
  • In short, it is time to focus on aligning your selling behaviours, processes and methodology with how your customers buy

We will work with your sales leadership and sales teams to make this happen

  • All Vocalee programmes are deliverable virtually or face-to-face and are bespoke and tailored to your exact needs
  • We use Adobe Connect, Microsoft Teams, Zoom, Cisco Webex, or whatever virtual medium suits your company requirements